Using Shop Fitouts to Take Your Customers on a Shopping Journey

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Colin's Construction Blog: Building a House

Hi, there! My name is Colin. Last year, I finally completed some construction work on my home. For many years, I had been meaning to do lots of jobs around the place. I wanted to install a new bathroom downstairs. However, I had no idea how to do this so I avoided everything. My wife continued to complain about the lack of progress so I eventually contacted a team of contractors. A plumber, an electrician and a construction team visited my home and completed the work. As they did so, they taught me an awful lot about the best way to complete the job. I hope you find my blog useful.


Using Shop Fitouts to Take Your Customers on a Shopping Journey

20 June 2017
 Categories: Construction & Contractors, Blog

Effective shop fitouts don't just display your merchandise. Instead, they take your shoppers on a journey. Here's a look at how that journey plays out and the role shop fitouts play.

1. Invitation

Before anything happens, you need to entice customers into your shop. A compelling window display acts as an invitation to passersby. The colours and design of the fitouts as well as the products on display directly impact the type of customers you attract.

If your shop is in a shopping centre and it has a large open entryway, a quality shopfitter also takes into account what people passing by see. Then, the shopfitter arranges items accordingly to create an intriguing invitation.

2. Path

As soon as a potential customer enters the shop, the arrangement of the fitouts should guide him or her on a set path through the store. The customer can easily decide where he or she wants to go in the shop, but in many cases, he or she won't make that decision independently. Instead, he or she will instinctively respond to the path suggested by the store's layout.

Ideally, that path should take the customer through the majority of the store, past the items you want him or her to purchase.

3. Suggestions

Sales people on the floor can be essential for moving products, but they shouldn't be forced to do that on their own. Your shop fitouts should virtually suggest to customers what they need.

As the customer follows the path through the store, key items appear at eye level, urging the customer to buy them. Displays appear as the customer walks, showing the customer what is possible with different products and giving the customer more ideas about what to buy.

4. Rest

Even a shopping journey can be exhausting, and you may want to consider a shop fitout that includes places to relax. However, that shouldn't just be seats in a corner. Instead, the resting area should continue to take the shopper on a journey.

Depending on the journey you are trying to put together, the seats may cry out "relax here while your shopping partner tries on clothes" or "sit here and look at this display".

5. Happy Ending

Finally, when the customer has gone through the store, picked up the items you want him or her to buy, taken a rest and shopped some more, the journey needs an ending. ShopsGood work! Your article has been accepted at 4 stars. In the future, please focus on taking a creative approach and proofreading. should be laid out so that the cash registers are easy to find. Without that, the customer may abandon the quest before it's done. Also, impulse purchases should be displayed, and if the customer buys them, the ending is happy for everyone.